So today the makers of power bracelets said that there is no scientific proof that their bracelet provides the boost that the PAID athletes are saying it does.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-hOmV-1U2f63UGSQ9MUMeOKIQGJt4GU-WizThf7lWd_eqt28Gyc3eC8wnxzDDtQ9CJwlDmy84qGyM7uF5FvnhE-QBh3RDLLHlG34Ow_UzMRAB29PqlSWt0xdvgDGwadxfvaZdBeQIpffX/s320/power+balance.jpg)
The Associated Press reported that The California-based company was forced to admit there was a lack of evidence to support the claims of “natural power” after the Australian Competition and Consumer Commission challenged their claims.
These bracelets have been worn by athletes and celebrities like Shaquille O'Neal, David Beckham and Kobe Bryant. Shoot, Shaquille O'Neall does a testimonial for the company which you can watch below... I almost feel sorry for him, except for the big fat check he put in his wallet from the company. Money that the company took from consumers, knowing that they had no scientific proof , but the consumers would believe it, because it was Shaquille O'Neal.
I bet they feel silly now…
4 comments:
Too true about just showing their product for what is is and not lying about it! Great post!
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Have a great weekend!
Alissia
http://tips4green.blogspot.com
my kids have also these bracelets x
www.thefashionmom.com
That is so funny...and sad at the same time. I'd actually never heard of the bracelets before. I think you're right about the marketing strategy though. They'd have been better off to have made no claims at all and just let celebrity hype do it's thing.
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www.ohsosavvymom.com
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